Linda Goodman's Sun Signs

Sun-sign astrology is widely assumed to be the ancient art itself. It is an Edwardian simplification devised by Alan Leo, who was prosecuted for fortune-telling in Britain and convicted in 1917 — made mass-market by one American writer's 1968 book.

Linda Goodman, Sun Signs (1968); Alan Leo's fortune-telling conviction (1917), source of the sun-sign simplification

A 1968 bestseller that made sun-sign astrology — 'what's your sign?' — a mass-market idea for the first time.

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